Grant Cardone Books: A Guide to His Bestselling Titles and Success Strategies
Grant Cardone Books: A Guide to His Bestselling Titles and Success Strategies
Introduction
Grant Cardone Books is one of the most influential sales trainers, real estate investors, and motivational speakers in the world. Over the years, he has built an empire through sales training, real estate investments, and coaching programs. However, one of his most impactful contributions to aspiring entrepreneurs is his collection of Grant Cardone books.
These books are not just about business—they offer practical insights into success, financial independence, mindset shifts, and taking massive action. Whether you’re looking to improve your sales skills, master real estate investing, or adopt the 10X mentality, Grant Cardone’s books provide the strategies you need.
In this article, we’ll explore Grant Cardone’s books, their key lessons, and how they can help you achieve success in business and life.

Who is Grant Cardone?
Before diving into Grant Cardone books, let’s take a quick look at who he is and why his advice is so valuable.
Quick Facts About Grant Cardone
- Born: March 21, 1958, in Lake Charles, Louisiana
- Profession: Entrepreneur, real estate investor, sales trainer, author, and speaker
- Company: CEO of Cardone Capital
- Books Published: More than 8 bestsellers
- Notable Concepts: The 10X Rule, sales dominance, financial freedom through real estate investing
List of Grant Cardone Books
Grant Cardone has written several best-selling books that focus on sales, business growth, and financial independence. Let’s explore each one in detail.
1. The 10X Rule: The Only Difference Between Success and Failure
Overview
Published in 2011, The 10X Rule is one of the most popular Grant Cardone books. It introduces the concept of taking massive action—doing 10 times more than what you think is necessary to succeed.
Key Lessons from The 10X Rule:
- Success requires 10X more effort than most people assume.
- Set massive goals and take massive action.
- Don’t settle for average—dominate your industry.
- Obsession is a good thing—embrace it for success.
This book is ideal for entrepreneurs, salespeople, and anyone looking to take their career and personal life to the next level.
2. Sell or Be Sold: How to Get Your Way in Business and in Life
Overview
This is one of the most important Grant Cardone books for sales professionals. Sell or Be Sold teaches that everything in life is a sale, and those who master the art of selling control their future.
Key Lessons from Sell or Be Sold:
- Everyone is a salesperson—even if you don’t realize it.
- Confidence and belief in your product are essential for success.
- Handling objections is a skill that can be learned and mastered.
- The best salespeople create massive value for their clients.
This book is a must-read if you’re in sales, business, or any profession requiring persuasion.
3. Be Obsessed or Be Average
Overview
Published in 2016, this book is an expansion of The 10X Rule. In Be Obsessed or Be Average, Grant Cardone argues that obsession is a necessary ingredient for success.
Key Lessons from Be Obsessed or Be Average:
- Find what drives you and go all in.
- Ignore critics and focus on your goals.
- Build a powerful personal brand.
- Develop unstoppable confidence.
This book is perfect for those who feel stuck and need motivation to think big and take action.
4. If You’re Not First, You’re Last: Sales Strategies to Dominate Your Market
Overview
One of the most powerful Grant Cardone books, If You’re Not First, You’re Last is all about winning in business and life by always being ahead of the competition.
Key Lessons from If You’re Not First, You’re Last:
- Success is about speed and momentum.
- Always find ways to stay top-of-mind for your customers.
- Never wait for opportunities—create them.
- Work harder and smarter than your competition.
If you’re in sales or business development, this book provides actionable strategies to stay ahead of the game.
5. How to Create Wealth Investing in Real Estate
Overview
This book is essential for anyone interested in real estate investing. Grant Cardone shares his journey from a struggling salesman to owning a $4 billion real estate portfolio.
Key Lessons from How to Create Wealth Investing in Real Estate:
- Start with multi-family properties for consistent cash flow.
- Learn how to leverage other people’s money (OPM).
- Hold properties long-term to build generational wealth.
- Scale your portfolio using smart investment strategies.
This book is a step-by-step guide to building wealth through real estate, making it one of the most valuable Grant Cardone books.
6. The Millionaire Booklet: How to Get Super Rich
Overview
This short but powerful book is a simple guide to creating wealth. Cardone breaks down the steps to becoming a millionaire in a no-nonsense way.
Key Lessons from The Millionaire Booklet:
- Money is abundant—go after it aggressively.
- Focus on increasing income, not just saving.
- Learn how to multiply money through investments.
- Develop a millionaire mindset.
This book is perfect for anyone looking for a fast and effective wealth-building strategy.
Why You Should Read Grant Cardone Books
1. They Teach Actionable Strategies
Unlike some motivational books that focus only on mindset, Grant Cardone books offer practical steps to increase income, close sales, and build wealth.
2. They Challenge Traditional Thinking
Cardone’s advice often contradicts traditional financial wisdom. Instead of saving money, he advocates aggressive investment and income growth.
3. They Are Based on Real-Life Experience
Grant Cardone isn’t just a writer—he has built a $600 million+ net worth through his own methods. His books share insights from real-world experience.
How to Apply Grant Cardone’s Lessons in Your Life
- Adopt the 10X Mindset – Set bigger goals and take massive action every day.
- Master Sales Skills – Whether you’re in business or a job, sales skills will increase your income.
- Invest in Real Estate – Learn how to use real estate as a tool for wealth-building.
- Build a Personal Brand – Use social media and marketing to grow your audience.
- Be Obsessed with Success – Go all-in on your dreams and block out negativity.
Final Thoughts on Grant Cardone Books
If you’re serious about success, reading Grant Cardone books is a great way to upgrade your mindset, improve your sales skills, and build long-term wealth.
Whether you’re looking to master sales, dominate your industry, or invest in real estate, Grant Cardone’s books provide a proven roadmap to success.